People often comment to me than Norwich Nights Magazine is different from others available that’s because it was designed to be.
From its concept the magazine was born out of a desire to cover the areas of entertainment I was passionate about including areas that were underrepresented in mainstream media. Accessibility was a high priority from day 1.
I’d been writing for Cardiff Times Magazine for a little while and had visited Norwich on a few occasions and was always writing about local businesses, or my trip when I returned. So, when I was planning a move to Norwich, I started looking at how I would continue to write there, I looked at all the main publications, and for job vacancies within journalism. But essentially, I wanted to create something different.
A magazine centred around my core values of honesty, integrity and responsibility, a magazine that had the potential of being central to the local communities while focusing on celebrating and informing the public so they can make the most of there time in this amazing city. Let’s face it there’s no place on earth quite like Norwich, and I had fallen in love with the city (a love affair that never ends).
I decided that the only way to hold true to this vision was to create it myself, and so began the endless hours of research. As the core areas had been defined as food, theatre, and gaming. More than this, I wanted advertising that was both affordable and accessible to all, while not overwhelming the magazine as I wanted to keep the focus on the content. Also, as a small magazine it seemed crazy to invest in and have someone who basically just cold-called businesses all day long. Norwich Nights doesn’t cold call and never has. I advertise the advertising side of the magazine on social media and the website and occasionally sent out emails in the beginning. One of my dreams is to create a magazine with zero advertising, I would rather we did editorial on products and local companies. But the harsh reality is advertising is how magazines pay the bills. Next, I created the charity rates with advertising restricted to a quarter of the magazine and low advertising in general the charity rate was set 10% of the normal rate.
In October 2019 I started designing the logo’s, the colour scheme, and planning the social media and website in November 2019 they went live, the local support was fantastic straight from day 1.
Over the following months the first issue was planned and created, our colour scheme is our homage to Norwich City Football Club. On the first issue of Norwich Nights Magazine was released with a hope and prayer.
Hope you enjoyed my little recap of how the magazine got started and continue to support us for years to come.