Presenting the most effective marketing techniques for entrepreneurs that can spread the word about your business overnight!
When you have set up your business and everything seems to be in place, the next step for you is marketing.
Taking your product to its potential consumers…
That is a big challenge, since not every entrepreneur comes from a marketing background.
Sometimes, even marketing majors may find the genuine experience of marketing nothing like what they have studied in the textbooks.
So, has your marketing plan proved disappointing so far?
Do not worry!
Below are the top SIX marketing techniques which you can use to gain MAXIMUM publicity for your business easily.
Stick and read.
1) Start a Referral Program
Referral marketing is a wonderful way to get word-of-mouth publicity.
Most customers feel excited about referral programs since they can earn discounts and free gifts without hardly any effort.
People already talk about random stuff…
And when talking about your business earns them free vouchers and stuff who would lag?
Also, a recent survey showed that about 92% of people trust personal recommendations.
So, yes, think about introducing a referral program!
2) Create a website or SM Page
If you do not have a website or social media page for your business, well, let us face it, you are missing out.
This is the era of the internet, and everything is just one click away.
And if your business is not, then there is a problem for you.
set a good, responsive website (or a social media page) for your brand because you cannot really survive without one these days.
3) Tap Into the Power of SEO
This is linked to the previous point…
So, once you have an internet presence you can use the power of SEO to help you rank on Google.
Search Engine Optimization.
So, what happens is, if you own a website, and it is well-optimized according to the Google algorithms, it will rank in the top pages of Google.
So, anyone who searches for anything related to your business will land up on your website.
That is great, isn’t it?
4) Hold a Contest
Running a contest can be highly effective, particularly if you give cash prizes.
The very sight of cash bills gets people turned on…And do not worry, the prize need not necessarily be like 1000s of pounds.
As little as 50 pence per winner can work well for you!
5) Flyers and Posters Still Work
Yes, they still do.
But, for this marketing strategy you are going to require an expert copywriter.
You can use segmentation and target the areas where you think your potential customers are and bombard them with your flyers and posters…
If you want a flooding response, the ads should contain the promise of free coupons, gifts, or freebies – otherwise who cares?
6) Try Email Marketing
According to a survey in 2019, about 3.9 billion people around the world used email for communication.
And the figure is going to grow to 4.3 billion in 2023.
So, with half of the world’s population using electronic mail this is a GREAT platform to talk about your business.
But you will need an email marketing expert for your campaign.
Hire someone with proven expertise, because millions of emails get labeled as spam and go straight to trash every year.
And you surely do not want the same fate for your emails, right?
So, that is about it.
The above six techniques are easy to use, cheap and still remarkably effective…
You can use one, two, three, or all the above techniques – that is very much up to you.
Once the money starts rolling in you can then go for bigger marketing plans…
For now, all the absolute best!